1. " The major cases will always attract a lot of publicity, " CAS general secretary Mathieu Reeb told Reuters.
2. But Reeb said it was necessary to " quickly " create a judicial system and enable clear interpretation of what " sanctions are applicable to what offense ".
3. Reeb added that Canas could return once again to the Swiss tribunal if he is still unhappy with the new CAS ruling.
4. Heineken and Budweiser are competing with the likes of local brands Tsingtao and Reeb through advertising and sponsorships.
5. " The method of analysis and its interpretation must be totally reliable, " Reeb says.