1. To distinguish between Chinese and Western cultures in its different symbolic significance in favor of our cross-cultural communication; and color words as a symbol system in English and Chinese languages have different uses and cultural values, and cultural implication of the English and Chinese color words analysis of the meaning of culture, understanding their culture bearer information, and can effectively carry out cross-cultural verbal communication, and continuously promote and strengthen English and Chinese between the cultural exchange and integration; the most important thing is: people in their daily life always use a wide range of color words, which in human language, the color of the word has its unique charm.
分清其在中西文化中不同的象征意义有利于我们进行跨文化的交际；而颜色词作为一种符号系统在英汉两种语言里具有不同的用途及文化价值、文化意蕴，对英汉颜色词的文化涵义进行分析，了解其所承载的文化信息，能有效地进行跨文化的言语交际，不断促进和加强英、汉之间文化的交流与融合；最重要的是：人们在日常的生活当中时时刻刻都使用各种各样的颜色词，因而在人类语言中，颜色词有其特有的魅力。