1. On the one hand, visual communications help develop the public's modern aethetic appreciation culture formation by bringing daily life into the field of aesthetics. On the other hand, extensive aesthetic appreciation caused by visual communications limits aesthetic appreciation activities to sensory organs consumption, vulgarizes the public's tastes for aest...
一方面，视觉化传播整体上把日常生活纳入审美的范围之内，有利于培育当代大众的新型审美文化形态；另一方面，视觉化传播泛审美的结果也导致审美活动停留在感官-形象消费的水平上，使大众的审美趣味庸俗化、审美感官钝化，消解了美学的传统精神。
2. On the other hand, extensive aesthetic appreciation caused by visual communications limits aesthetic appreciation activities to sensory organs consumption, vulgarizes the public's tastes for aesthetic appreciation and inactivate aesthetic appreciation sensory organs which are against the spirit of traditional aesthetics.
另一方面，视觉化传播泛审美的结果也导致审美活动停留在感官-形象消费的水平上，使大众的审美趣味庸俗化、审美感官钝化，消解了美学的传统精神。